Privacy Policy for Vicious Jewels

Vicious Jewels ("we," "us," or "our") operates www.viciousjewels.com (the "Site"). We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with us through our marketing channels, including social media and email campaigns.

By using our Site or engaging with our marketing content, you consent to the practices described in this policy.

1. Information We Collect

Personal Information

We collect the following personal data when you:

  • Place an Order: Name, email, shipping/billing address, phone number, payment details (processed securely; we do not store full credit card information).
  • Create an Account: Username, password, order history, preferences.
  • Subscribe to Marketing: Email address, communication preferences.
  • Contact Customer Support: Messages, order details, contact information.

Non-Personal & Technical Information

  • Device & Browser Data: IP address, browser type, operating system.
  • Cookies & Tracking Technologies (see Section 5).
  • Social Media Interactions: Engagement with our ads, posts, and promotions.

Data from Third-Party Platforms

When you interact with us on:

  • Meta (Facebook & Instagram)
  • TikTok
  • Snapchat
  • X (Twitter)
  • Email Marketing (Klaviyo)
  • Other Advertising Networks

We may receive:

  • Demographic data (age, gender, location).
  • Ad engagement metrics (clicks, views, purchases).
  • User-generated content (comments, tags, mentions).

2. How We Use Your Information

Order Processing & Customer Service

  • Fulfill purchases and ship orders (including international customs).
  • Provide order updates and handle returns/exchanges.

Marketing & Advertising

We use your data to:

  • Send personalized email campaigns (via Klaviyo).
  • Run targeted ads on:
  • Retarget website visitors with promotions.
  • Analyze ad performance and optimize campaigns.

Automated Decision-Making (Fraud Prevention)

  • Our system automatically flags high-risk transactions for manual review.
  • You may be asked for additional verification.
  • Right to Appeal: Contact us at [privacy@viciousjewels.com] if you believe a decision was incorrect.

Website & Service Improvements

  • Analyze user behavior (Google Analytics, Meta Pixel).
  • Test new features and personalize user experience.

3. How We Share Your Data

We do not sell your personal data but may share it with:

Third-Party Service Providers

  • Payment Processors (Stripe, PayPal) – Only for transaction completion.
  • Shipping Carriers (DHL, FedEx, local Hong Kong post) – For order delivery.
  • Email Marketing (Klaviyo) – To manage newsletters and promotions.
  • Social Media Platforms (Meta, TikTok, Snapchat, X) – For ad targeting and analytics.

Legal & Compliance

  • Customs Authorities (for international shipping).
  • Law Enforcement (if required by Hong Kong or international law).

4. Social Media & Advertising Disclosures

Meta (Facebook & Instagram) Pixel

  • Tracks website visits, purchases, and ad interactions.
  • Used for retargeting and lookalike audiences.

TikTok Pixel

  • Measures ad performance and user engagement.

Snapchat Pixel

  • Tracks conversions and optimizes ad delivery.

X (Twitter) Pixel

  • Analyzes ad clicks and website activity.

Klaviyo (Email Marketing)

  • Stores email engagement data (opens, clicks).
  • Segments audiences for personalized campaigns.

How to Opt Out

  • Adjust ad preferences in each platform’s settings.
  • Unsubscribe from emails via the link in every Klaviyo message.

5. Cookies & Tracking Technologies

We use:

  • Essential Cookies (for site functionality).
  • Analytics Cookies (Google Analytics).
  • Advertising Cookies (Meta, TikTok, Google Ads).

Manage Preferences:

  • Disable cookies in your browser settings.
  • Use GDPR/CCPA-compliant consent banners (if applicable).

6. International Data Transfers

Since we ship globally, your data may be processed in:

  • Hong Kong (our primary base).
  • EU/US/Other Regions (via third-party services like Klaviyo, Meta).

We ensure compliance with:

  • Hong Kong PDPO
  • GDPR (EU)
  • CCPA (California, if applicable)

7. Your Privacy Rights

Depending on your location, you may:
✔ Access, Correct, or Delete your data.
✔ Opt out of marketing (emails, targeted ads).
✔ Withdraw consent for data processing.
✔ Request human review of automated fraud decisions.

To exercise these rights, email: [privacy@viciousjewels.com]

8. Data Retention

We keep your data only as long as necessary for:

  • Order records (for warranties/returns).
  • Legal compliance (tax, fraud prevention).
  • Marketing (until you unsubscribe).

9. Policy Updates

We may revise this policy. Changes will be posted on our Site with a new "Last Updated" date.

10. Contact Us

For privacy requests or questions:
Vicious Jewels
📧 Email: [privacy@viciousjewels.com]